Cloud 2.0, Google Cloud Services, Amazon AWS, Price Wars

Dawn Of Cloud 2.0 And Why Google Started A Price War | TechCrunch: " . . . Google recently announced up to 85 percent reduction in pricing for its PaaS and BigQuery services. Soon after, AWS and Microsoft followed suit. Welcome to Cloud 2.0....AWS may well be the pioneer of Cloud 1.0, but it’s not clear whether it can play a full-on price war with Google and Microsoft — and others waiting in the wings to pounce on new opportunities....What will Cloud 2.0 innovation look like? There will be two types of startups in the next generation of cloud computing. One will be startups that leverage the incredible cost structure Cloud 1.0 just achieved for them to build cloud apps. Of the $100 billion cloud market, this is the largest category — possibly half of it, according to research analysts. Google is already in there with its own cloud apps like Google Docs. Both enterprise and consumer apps will combine with mobile in new and interesting ways to create huge new companies. The second type of innovation will be from startups that invent new Cloud 2.0 services, while the gorillas focus on the market-share war of Cloud 1.0 services in IaaS, PaaS and now BaaS...."

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